{"id":26993,"date":"2023-04-27T07:48:01","date_gmt":"2023-04-27T07:48:01","guid":{"rendered":"https:\/\/pomp-ng.si\/en\/?p=26993"},"modified":"2023-05-15T07:54:35","modified_gmt":"2023-05-15T07:54:35","slug":"branding-photography-and-entrepreneurship","status":"publish","type":"post","link":"https:\/\/pomp-ng.si\/en\/branding-photography-and-entrepreneurship\/","title":{"rendered":"Branding photography and entrepreneurship"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26993\" class=\"elementor elementor-26993\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84b2b96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84b2b96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e0e527\" data-id=\"7e0e527\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-588d134 elementor-widget elementor-widget-image\" data-id=\"588d134\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"605\" height=\"332\" src=\"https:\/\/i0.wp.com\/pomp-ng.si\/en\/wp-content\/uploads\/2023\/05\/pompnovica1-1.jpg?fit=605%2C332&amp;ssl=1\" class=\"attachment-full size-full wp-image-26995\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/pomp-ng.si\/en\/wp-content\/uploads\/2023\/05\/pompnovica1-1.jpg?w=605&amp;ssl=1 605w, https:\/\/i0.wp.com\/pomp-ng.si\/en\/wp-content\/uploads\/2023\/05\/pompnovica1-1.jpg?resize=300%2C165&amp;ssl=1 300w\" sizes=\"(max-width: 605px) 100vw, 605px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76a7fca elementor-widget elementor-widget-text-editor\" data-id=\"76a7fca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We humans are visual creatures, which is why photography is also of great value in the corporate world. It is at least as important as good text. Photography has an incredible power to communicate a story, create a mood and awaken emotions to capture the viewer&#8217;s attention.<\/p><p>And that&#8217;s where branding photography comes in.<\/p><p>What is branding photography?<\/p><p>Branding photography is a type of photography that captures and communicates the essence of your brand\/product\/service. It is a combination of photography and marketing.<\/p><p>What is its use value?<\/p><p>Branding photography is the front line of marketing and advertising (print, online media, packaging, etc.).<\/p><p>The purpose of branding photography:<\/p><p>The purpose of branding photography is to create photographs that show the uniqueness and deep truth within us that people can relate to. It&#8217;s all about energy. People see the perfect photo, but they can&#8217;t connect with it if there&#8217;s no real energy in it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c4179 elementor-widget elementor-widget-text-editor\" data-id=\"e3c4179\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ways to create branding photos:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efc08ea elementor-widget elementor-widget-text-editor\" data-id=\"efc08ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Photos that clearly show what your product\/service is.<\/li><li>Photos with a story related to the product\/service.<\/li><li>Photos that are useful for announcing workshops, lectures and other events.<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d71724 elementor-widget elementor-widget-text-editor\" data-id=\"4d71724\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Important for branding photography:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a3f1bb elementor-widget elementor-widget-text-editor\" data-id=\"4a3f1bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>You need a specific goal and a clear idea of what will happen with the photos and where and how you will use them.<\/li><li>It is important to know the features of your product\/service well so that you can highlight what makes you different<\/li><li>Use the right colours to communicate that it is your service\/product without even scrutinising the post.<\/li><li>The choice of the place where you are going to take the photo is important because it is easier to get your message across.<\/li><li>STORYTELLING &#8211; the story, the energy, the experience of potential customers who can relate to all of this always makes that click that triggers a purchase.<\/li><li>If you need models for a shoot, choose people with the right energy.<\/li><li>And when you get to the point where you can hire a photographer, do it. Together with him or her, prepare everything from the previous points and cheerfully get to work.<\/li><\/ol><p>Now &#8211; turn the creativity button on and let the branding photos flow like clockwork.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We humans are visual creatures, which is why photography is also of great value in the corporate world. It is at least as important as good text. Photography has an incredible power to communicate a story, create a mood and awaken emotions to capture the viewer&#8217;s attention. And that&#8217;s where branding photography comes in. What [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-26993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ostalo"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/pomp-ng.si\/en\/wp-content\/uploads\/2023\/05\/pompnovica.jpg?fit=605%2C403&ssl=1","_links":{"self":[{"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/posts\/26993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/comments?post=26993"}],"version-history":[{"count":4,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/posts\/26993\/revisions"}],"predecessor-version":[{"id":26998,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/posts\/26993\/revisions\/26998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/media\/26992"}],"wp:attachment":[{"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/media?parent=26993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/categories?post=26993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pomp-ng.si\/en\/wp-json\/wp\/v2\/tags?post=26993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}